A HighRankings Forum thread has an interesting post by a person who has a site that wants more traffic.

He made one statement that stood out to me, actually a few, but one more than others. The statement is:

In today’s world of SEO, this thinking seems backwards to me. All the design and content in the world leads to more traffic. Content and site design is part of SEO, it is SEO. Without the quality content, without the awesome user interface and site architecture – how do you get quality traffic from Google or Bing?

SEO 8 years ago, yea – this made sense. But nowadays, in most established niches, including insurance lead generation, you need the content first to get the traffic.

Ammon Johns, aka BlackKnight, who is an old time SEO and relatively quiet in the forums for the past few years, chimed in on this one adding:

Forum discussion at HighRankings Forum.

Image credit: robodread / Shutterstock.com.