Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter? from SES Chicago '09

Below is live coverage of the Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

/* Adjust the height to best suite your page */
/* Remove height property to have all text show without scrollbars. */
#cil_page .mainchat { position: relative; overflow: auto; }

Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter?

(12/07/2009)

Close

4:25

Barry Schwartz:Again, internet real slow in this basement 🙂

Monday December 7, 20094:25Barry Schwartz

4:25

Barry Schwartz:Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? There’s a lot of heated discussions going around about is it ethical to “Ghost Tweet” or “Ghost Blog”. In essence, should it be your company producing your social media content or your agency sending out your tweets or writing your blog posts in your name? Should you disclose who’s sending out your tweets? Is it fair to your audience if it’s not really you? Does your audience even care? It’s still valuable content right? When it comes down to it, who does it hurt? That could be one argument. Then, take a look at what Wal-Mart did with Walmarting Across America, or Sony with their Flogs. On this panel, some of the industry’s top minds will answer in Q&A form some of your most pressing questions about why or why not companies should consider alternatives to producing their own social media & search content. • Moderator: Beth Harte, Community Manager , MarketingProfs • Speakers: Liana Evans, Director of Social Media, Serengeti Communications Andy Beal, CEO, Trackur

Monday December 7, 20094:25Barry Schwartz

4:29

Barry Schwartz:Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? There’s a lot of heated discussions going around about is it ethical to “Ghost Tweet” or “Ghost Blog”. In essence, should it be your company producing your social media content or your agency sending out your tweets or writing your blog posts in your name? Should you disclose who’s sending out your tweets? Is it fair to your audience if it’s not really you? Does your audience even care? It’s still valuable content right? When it comes down to it, who does it hurt? That could be one argument. Then, take a look at what Wal-Mart did with Walmarting Across America, or Sony with their Flogs. On this panel, some of the industry’s top minds will answer in Q&A form some of your most pressing questions about why or why not companies should consider alternatives to producing their own social media & search content.

Moderator: Beth Harte, Community Manager , MarketingProfs

Speakers: Liana Evans, Director of Social Media, Serengeti Communications

Andy Beal, CEO, Trackur

Monday December 7, 20094:29Barry Schwartz