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Google Confirms Higher Click Through Rate As Result of Ads Position To Free Listings

In early August, Google moved the ads closer to the free listings. We had some initial SEO/SEM back observations that this resulted in higher click through rates on the ads.

In Google’s 3rd Q 2009 earnings release conference call, Jonathan Rosenberg confirmed these findings. The transcript read:

There is confirmation that CTR has improved on the ad size with that move.

Forum discussion continued at WebmasterWorld.

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