With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing’s new search results.

Here is her screenshot; click to enlarge it:

You can see, that when you hover your mouse over the citation, it loads the sites it gets the answer from but above it, it also shows an ad above those citations.

This is in addition to the standard search ads you get at the top left, which I showcased in this tweet:

Microsoft did post a statement about ads in the new Bing, saying:

It is just interesting to see how ads will make its way into the new user experience and interfaces.

Forum discussion at Twitter.

Update: Microsoft is demoing some of this to advertisers, more on this below:

More ad examples I am personally finding:

Now also showing an “ad” label in the annotations:

And the ads can show up above OR below the citation overlays:

Larger image ads?