Google’s John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. “Changes like that would be due to other reasons,” he added.
In response to John personally not being a fan of these exact match, keyword-rich hyphenated domains, an SEO complained one of his sites dropped. He wrote:
John replied, “An existing site isn’t going to drop in ranking just because it uses an EMD. Changes like that would be due to other reasons.”
The conversation goes on, if you want to read it on Mastodon.
Yea, Google has a legacy exact match domain algorithm update but I wonder how much, if any, it is used these days.
Forum discussion at Mastodon.
