SES San Jose is just a couple weeks away now and I wanted to let you all know, we will be true live blogging the event. Last year, I personally did not go, but we did have coverage of the SES San Jose 2008 event. This year, I am personally back and we have a great crew of volunteers helping me with the coverage.

First, let me explain what I mean by “real” live blogging. We were one of the first to do “live blogging” of search conferences (in fact, Andy Beal might have been the first, but he gladly handed that over to me in 2003). After several years of live blogging, we always received both very positive and very negative feedback. So I decided to change it up a bit and offer real-time live blogging, so you see as we type, what we are typing and what we are seeing. We first did this with our SMX West ’09 coverage and to be honest, it was a ton of fun. We will be using Cover It Live on this blog, to provide our stream of live coverage, including our notes, pictures and reader comments (yes, you can ask us questions and interact with us, while we are in the sessions).

Second, let me introduce our volunteer live bloggers to you, many of them, you already know. Chris Boggs (live blogging almost as long as I have) from Rosetta, Keri Morgret of Strike Models is back, Patty Adams from Vertical Measures and Gaurav Sharma of Think Mantra will be helping out with the live coverage. In addition, Brian Ussery will be providing some of the photography during some of the sessions. Some of the sessions we cover, will have dual coverage, some will be solo.

Third, please help contribute by giving money, sponsoring or attending the IM Charity Party at SES San Jose.

Finally, here is the schedule of real live blog coverage of SES San Jose 2009:

Tuesday, August 11 – Day 1
9:00am-10:00am
Keynote: Clay Shirky, Author of Here Comes Everybody covered by Barry Schwartz
10:30am-11:30am
How to Optimize for Search and Engage the Community covered by Patty Adams and Barry Schwartz
Always be Testing: Marketing Optimization in Challenging Times covered by Keri Morgret
11:45am-12:45pm
The View From the CMO’s Office covered by Patty Adams
Creating a Web Analytics Culture covered by Keri Morgret, Gaurav Sharma & Brian Ussery
The Next Wave for Online Video covered by Barry Schwartz
1:45pm-2:45pm
Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy covered by Keri Morgret
Turning the Social Web Into Real ROI covered by Patty Adams
How to Turn Your Web Analytics into a Money Making Machine covered by Gaurav Sharma
Don’t Call it a Comeback: Semantic Technology and Search covered by Chris Boggs
3:00pm-4:00pm
SEO Tools of the Trade: What’s in YOUR Toolbox? covered by Keri Morgret, Barry Schwartz & Brian Ussery
Meaningful SEO Metrics: Going Beyond the Numbers covered by Gaurav Sharma
4:30pm-5:30pm
Keeping it Local: The Convergence of Smart Phones & Local Search covered by Barry Schwartz
Launching a Global Website covered by Gaurav Sharma

Wednesday, August 12 – Day 2
9:00am-10:15am
Keywords & Content: Search Marketing Foundations covered by Patty Adams
Small Voices, Big Impact: Social Media for the Little Guy covered by Keri Morgret & Barry Schwartz
10:45am-12:00pm
Search on a Dime Keri Morgret covered by Barry Schwartz & Brian Ussery
1:00pm-2:00pm
Keynote: Nicholas Fox, Business Product Management Director, AdWords, Google covered by Barry Schwartz
2:30pm-3:45pm
Discover the Power of Linking: Link Building Basics covered by Patty Adams & Keri Morgret
Google Analytics and Website Optimizer, Secrets Revealed! covered by Gaurav Sharma
Four Paths to Success in a Tough Travel Economy covered by Chris Boggs
4:00pm-5:15pm
Turning Simple Change into Big Profit covered by Patty Adams & Gaurav Sharma
Social Media: White Hat vs. Black Hat covered by Barry Schwartz & Brian Ussery

Thursday, August 13 – Day 3
9:00am-10:00am
Keynote: Charlene Li, How to Prepare for the Future of Search covered by Barry Schwartz & Gaurav Sharma
10:30am-11:45am
SEO Through Blogs & Feeds covered by Patty Adams, Brian Ussery & Barry Schwartz
Advanced Paid Search Techniques covered by Keri Morgret
12:45pm-2:00pm
News Search SEO covered by Patty Adams & Gaurav Sharma
Brand, Trademark & Reputation Management covered by Chris Boggs & Keri Morgret
2:15pm-3:30pm
Advanced SEO Roundtable: What is it Really? And Where is it Going? covered by Chris Boggs
Independent SEMs/SEOs – Issues & Answers covered by Keri Morgret & Gaurav Sharma

I am looking forward to this conference, it is a shame there is no Google Dance this year, but hopefully next year. Hope to see many of you in San Jose, if not, you know where to find the live coverage!