Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about keyword density – yep. John Mueller from Google said, “no, Google does not have a notion of optimal keyword density.”

This repeats what Google has been saying for a decade now and what we covered last year when reporting that keyword density is not a thing with Google SEO.

The question and answer came up at the 5:59 mark into the video:

So no keyword density but use the words that searchers search for to find your content. Describe your content with words so that Google can understand what your content is about. But there is no reason to measure the percentage of time you use those keywords on the page.

Forum discussion at Twitter.