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Google Search Ranking Algorithm Updates & Volatility Continues

Google Algorithm Update

Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility.

There was a lot of movement mid-to-late last week and then this weekend even more. Wednesday, November 30th was a big movement day. But then again, this weekend had some big movement as well, such as December 2nd and 3rd were pretty big.

Tracking Tools

This time, I’ll start with the charts to show you what the automated tracking tools are showing. Some, as you can see, are pretty heated up – even Semrush which is always calm now showed a big spike:

RankRanger:

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Mozcast:

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SERPmetrics:

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Cognitive SEO:

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Semrush:

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Algoroo:

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Advanced Web Rankings:

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Accuranker:

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SERPstat:

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Google SEO Chatter

I am going to include both the December and some end-of-November chatter from the ongoing WebmasterWorld threads so you can see what is going on; I’ll include them in order of oldest to newest chatter:

Have any of you noticed anything really big this weekend and last week? Let us know.

Forum discussion at WebmasterWorld.

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