Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does. “E-A-T is a core part of our metrics,” he added, explaining that it is to “ensure the content that people consume is going to be, is not going to be harmful and it is going to be useful to the user”

Google lives by the principles of E-A-T every single day, he said. “We do it to every single query and every single result,” he added. Kim said “so it is actually pretty pervasive throughout everything we do.”

Yes, this was summed up in Lily Ray’s recap at Search Engine Land but Marie Haynes grabbed a 90 second clip of it from the SMX interview (with permission from SMX) and published it.

Watching Hyung-Jin Kim, the VP of Google Search, who leads core ranking at Google, say it is worth a lot more than just reading any recaps of it. So here it is:

Here is the transcript:

Now how does Google’s algorithms determine what E-A-T is another conversation but you can read the quality raters guidelines as a start to try to understand the basics.

I 1000% recommend you watch the full interview from SMX Next – so see the full 30 minutes.

Forum discussion at Twitter.