There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply not true and John Mueller of Google said so on Reddit saying “Google search doesn’t say anything about CTA buttons.”

The question was “Does Google recommend removing CTA buttons from above the fold?” He added:

John replied “Google search doesn’t say anything about CTA buttons. Maybe it’s an ads or analytics things?” He added “I think just placing them partially on the fold would be a problem, because that could break the HTML over time.”

So I am trying to think, where can this have come from? I remember writing a story about how some large CTAs can be seen as ads and thus the ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm. So maybe it is coming from there? But again, normal CTAs are fine.

Forum discussion at Reddit.