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Daily Search Forum Recap: November 23, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We have a poll from the SEO community on what SEOs are seeing from the Google November 2021 core update. Did Google slow crawling across the web last week? Google local has a bug on desktop Chrome that when you click on the first business photo, it leads to a blank image. Google Shopping results can show products with $0, if they have a monthly fee. Google generally can set different crawl budgets and capacities for your CDNs, if you use one.

Search Engine Roundtable Stories:

50% Of SEOs Not Seeing Impact From Google November 2021 Core Update
Marie Haynes posted a Twitter poll (which I reshared a couple times yesterday) asking what you (mostly SEOs) are seeing five days into the Google November 2021 core update. About 50% of those who responded said they are not seeing much from this update on the sites they deal with.
Googlebot Slow Crawling The Web From November 11 – November 17?
Olivier Papon from Seolyzer, a log analysis toolset, reported the other week that Google seemed to slow or stop crawling most of the web between around November 11 and November 17th. I did ask Google about this but have yet to hear back. It seems Googlebot is back at the crawling business now but we are not sure what went wrong or if something did go wrong.
Google Local Business Photos Lead To Blank Images On Desktop Search
If you go to Google Search on desktop and type in some local businesses, then click on the first photo in the local knowledge panel – Google will load a black or blank photo. It is some sort of weird bug that I’ve seen happen since this past Saturday night on all businesses that I’ve tried it on.
Google Shopping Results Display $0 Prices With Monthly Fees
Did you know that the Google Shopping results can show products with $0 prices? That is, I think, if there is a promotion for let’s say a monthly ongoing fee – such as charging $0 for an Apple Watch if you enroll in a monthly service fee with a phone provider.
Google Generally Has Different Crawl Capacities For Your Images Hosted On A CDN
Google’s John Mueller confirmed that when it comes to sites that host their images (or likely other files) on an external CDN, like we do here, Google will have a separate server capacity (maybe crawl budget) for your domain versus the domain of the CDN.
Google Hanging Flower Art
I’ll be honest, I am horrible at understanding art and I think, but I am not sure, that this is some art project at the Google New York City office. You can see these flower shaped things hanging from

Other Great Search Threads:

Advertisers with a Merchant Center feed won’t have to supply creative assets for Performance Max, but providing assets is strongly recommended for optimal performance. Ads may also be auto-generated when, Ginny Marvin on Twitter
Anyone else notice that Amazon and Wayfair are alllowing their search pages to be indexed? -> Amazon has approximately 3.2 billion -> Wayfair has approximatey 11 million Did I miss something? Are internal search pages acce, Joe Youngblood on Twitter
Hi all, When the query or spell-corrected query is identical to the keyword, the exact match version is preferred. Preference between an identical phrase & broad match keyword is based o, AdsLiaison on Twitter
No, Google Analytics on Twitter
Nofollow links from major media site – any value in having them?, WebmasterWorld
Special in person event in Zurich🇨🇭2 talks and a Q&A with the Search Relations team. 📅 December 6th 17:30-21:00 CET 📍Google’s new building, Europaallee 20, 8004 Zurich There are 9 places left. Please read, SEOnerdSwitzerland on Twitter
Title are going to truncate at some point on desktop., Danny Sullivan on Twitter

Search Engine Land Stories:

4 ways to optimize your responsive search ads
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

Other Great Search Stories:

Analytics

How to extract real-time intraday data from Google Analytics 4 and Firebase in BigQuery, Towards Data Science
Why copywriters need to get data …or get out of the business, Adam Singer

Industry & Business

Pentagon asks Amazon, Google, Microsoft, Oracle for cloud bids, CNBC

Links & Content Marketing

Content Marketing Trends 2021 – Mid-Year Report [Infographic], Business 2 Community
8 Fresh Content Types Every Marketer Should Consider in 2022, Content Marketing Institute

Local & Maps

Apple Maps – the Road to Discovery – Part 1, Near Media
Ep 42: Consumer survey indicates that 50% of searches are local, Apple Maps makes discovery push, Apple positions themselves for AR via Maps, Near Media
Google Business Reinstatement / Suspension Bug, Online Ownership
Medical Category Chaos for Google Business Profiles, Online Ownership

Mobile & Voice

Amazon Music is now available on Android Automotive, 9to5Google

SEO

5 Steps to Map SEO Keywords for Content Optimization, JumpFly
9-step guide on how to improve low-value content, Vertical Leap
Advocating for Expanding Your SEO Team, The SEO MBA
Godaddy CDN Blocking Google Smartphone Bot, SAMBUNO
Google Search Console: Five tips for publishers, WTF is SEO?
How to Perform a Technical SEO Blog Audit, Semrush
Oncrawl’s Crawl over Crawl comparison just got even better, Oncrawl
The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?, Semrush
What Are Meta Tags and Why Are They Important for SEO?, Conductor
When SEO is not enough to win, Kevin Indig
Calculate GSC CTR Stats By Position Using Python for SEO, importSEM
How to win conversions with product filtering designed for SEO, Builtvisible

PPC

Amazon PPC VS AdWords: What To Choose, PPC Hero
Is in-store buying making a comeback?, Microsoft Advertising
Marketing playbook for customer privacy, Think with Google
Update to Financial Products and Services policy (January 2022) – UK, Google Advertising Policies Help

Other Search

How Facebook and Google fund global misinformation, MIT Technology Review

Feedback:

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