Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now releasing the November 2021 broad core update, right after saying it does not know when the next core update will be. This is being released during the busiest online shopping season of the year. I kind of dragged Google into Edward Snowden’s rant on the issues he has with Google Search, it is a fun set of tweets. Google is promoting more local news in the search results. Google revamped the PageSpeed Insights tool, it is worth checking out. And no, having over 30 articles doesn’t make you qualify to be authoritative in Google Search.
Search Engine Roundtable Stories:
Google November 2021 Core Update Rolling Out Later Today
Right before the big Thanksgiving Black Friday and Cyber Monday holiday season Google decided to flip the switch and roll out a core update. Google just announced that it will begin rolling out later today the November 2021 Core Update.
Google: We Do Not Know If There Will Be Another Core Update By Year End
As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come by the year end? John Mueller of Google was asked this and he said, he does not know.
Edward Snowden: Google Search Is Totally Unusable
Edward Snowden, former computer intelligence consultant who leaked highly classified information from the National Security Agency, has said it is a fact that Google Search is “totally unusable” in a post on Twitter. Snowden is not a fan of Google’s privacy efforts and ad network.
Google Says It Is Promoting More Local News In Search Results
Google said it is now promoting more local news in its search results and news results, including top stories. Google said they would be doing this earlier this year and in 2020 started doing this specifically for COVID news.
Revamped Google PageSpeed Insights Is Live
Yesterday, Google began to rollout the revamped and new PageSpeed Insights at its new home at pagespeed.web.dev. It has a bunch of user interface changes to make the reporting easier to use and understand and some changes under the hood as well.
No, 30 Articles On Your Site Won’t Make Your Site Authoritative in Google Search
Last week, I included in my recap a link to a Reddit thread that seems to have got some attention. It has John Mueller of Google saying a site with only 30 articles is not enough to be authoritative and be fully indexed by Google. Now people are asking if the minimum for being authoritative is having over 30 articles on your site.
Hudson Horns At The Google New York City Office
Here is a photo from the Hudson Horns, a New York based event company, at the Google New York City office. They took the photo outside on one of the balconies.
Other Great Search Threads:
I’m seeing this too – these are the 3 suspensions I dealt with over the last week…not clickable and no interactivity – I wonder there this is going? 🧐 https://t.co/2lPgUiJgOo, Claire Carlile on Twitter
Anyone else seeing ‘Google updates’ affecting Payments – @Mastercard and @Visa specifically in @GoogleMyBiz – @clairecarlile @rustybrick @GuideTwit – quite a few locations and not much fun updating on a Friday… https:/, Andrew Bullimore on Twitter
That’s very last minute :-). I don’t see a problem with that. I suspect it’ll take a while for the regular page to get visible again after turning it off, but maybe that doesn’t matter as much as the visibilit, John Mueller on Twitter
Google News results show content that’s news-related, not just from news sites. It’s been that way for several years, honest. But the tweet could have news and is from Christian Aid. The job is from w, Danny Sullivan on Twitter
Google pulling out of the stops in its current propaganda campaign. In an effort to avoid regulation Google plays the pity party propaganda card to advertisers as well. My thought: Advertisers might be better able to achi, Mike Blumenthal on Twitter
I don’t know Webflow, but CMS’s for the web all make HTML pages in one form or another. There’s nothing inherently making one generator better for SEO than any other. Google Search, John Mueller on Twitter
Is it just me, or have search results become absolute garbage for basically every site? It’s nearly impossible to discover useful information these days (outside the ArchWiki)., Edward Snowden on Twitter
We are aware of an issue with Google Cloud Platform. See our status dashboard for details: https://t.co/eEsJOYU7Xg, Google Cloud on Twitter
We don’t combine all rich results types in the search results for a single URL. Those two seem pretty separate, so I’d assume they’re not shown together. You can still add the markup, but if you want a specif, John Mueller on Twitter
Search Engine Land Stories:
5 ways to improve organic SEO with customer reviews
Your new year marketing resolution: Master the art of saying no with these 6 steps
The Microsoft Audience Network expands to 18 new markets
Google adds local news features to search, giving publishers more exposure
Google rolling out new PageSpeed Insights
Other Great Search Stories:
Analytics
Google Analytics 4 in Snowflake: SQL Cookbook, Felipe Hoffa
Google Analytics Is Pushing More Default Channel Groupings like Organic Shopping, Paid Shopping, Mobile Push Notifications, etc, tl;dr Marketing
Google Analytics: Every Marketer’s Essential Toolkit, Cygnus Website
Industry & Business
6 Different Ways Google Makes Money, Seeking Alpha
Google Cloud outage partially takes down Snapchat, Discord, Spotify, and more, 9to5Google
You may have received an email this weekend from our Q&A forum. We recently gave the forum a facelift and inadvertently activated the email for all people with a community account during the migration. We’ve corrected the issue, and, Moz on Twitter
Baidu Announces Third Quarter 2021 Results, PR Newswire
Google Search Engine Key to Alphabet’s Next Trillion in Value, CEO Says, Bloomberg
Links & Content Marketing
Outbound Links Strategy: When, Why & How To Use Them, Search Engine Journal
Report: B2B Marketers Finding Content Success in Virtual Spaces, KoMarketing
Local & Maps
Apple Maps users in Germany can now report accidents and hazards [U], 9to5Mac
Exclusive: Google Maps removes offensive prank reviews from Jeffrey Epstein’s private island, The Independent
How to Get a List of Directions in Apple Maps, MacRumors
Mobile & Voice
Assistant ‘Continued Conversation’ broken on Pixel 6 & older, 9to5Google
Having a virtual assistant at home is almost cheaper than a couple of coffees: the Google Nest Mini speaker already only costs € 17.99, CVBJ
SEO
6 Important Insights About Title Tags (953,276 Pages Studied), Ahrefs
How to Create a Sitemap Structure, using User Search Intent in Mind, Oncrawl
SEO Tips for the Holiday Shopping Season and Beyond, DeepCrawl
What is Agile?, Adam Gent
Why Getting Indexed by Google is so Difficult, Moz
PPC
Announcing v202111 of the Google Ad Manager API, Google Ads Developer Blog
Structuring Google Ads Campaigns for Success, Practical Ecommerce
Search Features
New tools and features to support local news, Google Blog
Other Search
Edward Snowden dunks on Search gurus in hilarious Twitter clapback, The Next Web
Google details Chrome OS long-term support (LTS) channel, 9to5Google
Google News Showcase, one year in, Google Blog
Other Search
Looking at the impact of the Google News Initiative, Google Blog
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