Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google had this long delay with Google Search Console but no need to worry, the performance and discover data is now back and up-to-date. Google Ads now has advertiser pages to give you more transparency into the advertisers on Google. Google says it gets it automotive data from a licensing deal. Google is now letting you promote and sell at-home COVID-19 test kits. SMX has decided to stay virtual through 2022.
Search Engine Roundtable Stories:
Google Search Console Performance Report Should Catch Up Later Today
While I was offline, Google had a super long delay and a bunch of issues with Google Search Console and some of the reporting. Well, now that I am back, it seems to be coming back to normal. In fact, John Mueller of Google said this morning it might come back to normal later today.
Google: We Licenses The Automobile Data In Search, It Does Not Come From The Web
Earlier this week, we reported that the automobile industry is upset that Google is showing richer data, without crediting the source, for the automobile retail industry. I asked Danny Sullivan of Google where Google gets this data and he said the company licenses the data.
Google Now Allows Sale Of At-Home COVID-19 Test Kits
Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”
Google Ads Advertiser Pages
Google announced new advertiser pages that can be accessed under the about this ad button in the Google Ads. This works with the advertiser verification program we have been covering for a while and it is now something Google is able to fully showcase.
SMX To Stay Virtual Through 2022
Chris Elwell has announced that the SMX conferences and events run by the parent company, Third Door Media, will remain virtual through 2022. “Unfortunately, crystal balls and intuition are notoriously unreliable. Predicting market movements has been compared to catching a falling knife… without being cut. That’s the analogy we’re using to guide a return to in-person events,” Elwell said.
GooglePlex Churros
A month ago Google had a churros cart run by Churros El Guero stop by the main headquarters, the GooglePlex, to give or sell churros. A churro is a type of fried dough from Spanish and Portuguese cuis
Other Great Search Threads:
It’s always tricky – the thing with a lot of these questions (at least the ones we get often, so the ones I tend to pick) is that there are easy answers for those who are really lost. There’s often much more, John Mueller on Twitter
Maybe, maybe not. A sample of 200 sites from the internet will vary quite a bit. It’s like asking if you can take 200 people from the US and put them together into a single company and have them earn more, John Mueller on Twitter
How did I not know about this??? Google has something called “Grow My Store” that takes a look at your #ecommerce site and gives recommendations based on what it can find! https://t.co/B0srR4foPD Well worth a look! https://t.c, Andy Drinkwater on Twitter
I’d look at the example URLs and go from there. I’d also try to determine if there’s actually a problem that you need to fix – crawling can do a lot of things, but as long as we cover the important, John Mueller on Twitter
Google to Acquire $2.1 Billion St. John’s Terminal in New York, WebmasterWorld
Search Engine Land Stories:
Google Search Console performance reports are now back to normal
The greatest hidden cost to marketing success: Ineffective communication
Microsoft Advertising launches Marketing with Purpose Business attributes
5 tips to max your Google Ads search spend efficiency
“About this advertiser” initiative now includes Advertisers Pages for Google Ads
Staying virtual; Wednesday’s daily brief
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
New marketing tactic to keep hot categories growing
How to set up Google Analytics 4 using Google Tag Manager
Other Great Search Stories:
Analytics
3 Queries to Get Started with GA4 in BigQuery, InfoTrust
How to Leverage the Default Channel Grouping in GA4, Online Metrics
Triggers in Server Google Tag Manager Containers, Analytics Mania
Industry & Business
Dear SEO Industry, We Need to Talk About Elitism and Sexual Harassment, Gisele Navarro
Google to Buy New York City Office Building for $2.1 Billion, Wall Street Journal
Increasing Google’s investment in New York, Google Blog
Google files writ against Indian antitrust watchdog following report leak, TechCrunch
Links & Content Marketing
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands, Social Media Today
Competitive Content Marketing Analysis Methods, Content Marketing Institute
How to Document Your Content Marketing Workflow, Content Marketing Institute
How to Grow Organic Visibility By Tweaking Your Content, Semrush
Using Majestic Link Graph to Visualize New Opportunities for Backlink Outreach (Webinar) –, Majestic Blog
Local & Maps
Android Auto can now realign Google Maps for right-hand drive cars, Engadget
Google Maps can adjust Android Auto UI for right-hand drive, 9to5Google
Google Maps Rival Explains Why Navigation Apps Can’t Provide a Fully Accurate ETA, AutoEvolution
Mobile & Voice
Amazon’s big fall hardware event is set for September 28th, The Verge
Google apps, meet iOS 15, Google Blog
How a top Brazilian media portal uses Web Stories, Google Blog
Pixel 6, 6 Pro get FCC approval, moving closer to launch, 9to5Google
Apple Expands Siri Features for iOS 15, Voicebot
Apple’s Siri and Applebot targeted in voice-enabled web search patent suit, Appleinsider
SEO
How to build an all-star SEO team, DeepCrawl
How to Dominate Search Results Using AI Video, OnCrawl
SEO for Podcasts in 6 Easy Steps, Go Fish Digital
TAM analysis for SEO and Growth, Kevin Indig
Thin and duplicate content: What news SEO need to know, WTF is SEO?
6 Risky Black Hat SEO Tactics to Avoid in 2021 (And Their White Hat Alternatives), Ahrefs
Detect Google SERP Title and Snippet Rewrites with Python, importSEM
E.A.T. Case Study: What It Is, How It Works, & Changes to Make, Go Inflow
Mobile SEO checklist: 19 steps for optimising mobile pages, Vertical Leap
Post Structure for SEO, Siege Media
Real-life SEO at Torchbox: Focusing on SEO impact for nonprofit organisations, OnCrawl
Screaming Frog SEO Spider Update – Version 16.0, Screaming Frog
Semantic Search: What Is It and Why Is It Vital For SEO Today?, Jeff Bullas
PPC
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads, WordStream
What exactly changed in the Search Term Report in September 2021?, PEMAVOR
2021 Partner Awards: Nominations are open, Microsoft Advertising
Free creative insights and resources from Google Ads, Google Blog
Making Google Ads API Client Libraries More Inclusive, Google Ads Developer Blog
Search Features
Web Search: Creating and detecting fake reviews of online products, Jim Jansen
Google privacy settings to change now, The Washington Post
Other Search
Announcing WIT: A Wikipedia-Based Image-Text Dataset, Google AI Blog
Pathdreamer: A World Model for Indoor Navigation, Google AI Blog
Responsibly applying AI models to Search, Google Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
