Google’s John Mueller was once again asked about how much content should you put on your category pages, be it e-commerce categories pages or other category pages. In short, John said a “little bit of content I think is always useful” but don’t overdo it with too much content.

John said “it’s not the case that you need to turn it into, kind of, an article about that kind of content.” He said sometimes adding too much content will “dilute” the value of those category pages. John said “avoid making it so that you have like a Wikipedia article on the bottom of your pages.” “It’s something where you can provide a little bit of context but you don’t need to rank for every keyword in the galaxy,” he added. John said “it just dilutes the overall view of those pages because we try to find them on the one hand for people looking for that category of products but also to find links to the individual products.”

He later addressed content on the top of the category page versus the top, saying “I don’t think there would be a big difference.”

Here is the video embed where he said this at the 14:57 mark:

Here is the transcript:

This is a topic we covered numerous times here with Are You Writing Too Much Content On Your E-Commerce Category Pages For Google? and Google: Don’t Stuff Content At The Bottom Of Your E-Commerce Category Pages.

Also, Glenn Gabe did an excellent case study on this topic, read about it over here.

Forum discussion at YouTube Community.