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Google Says Don't Blindly Replace Your HTML Title Tags With Google's Titles

Google Blind Titles

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are right here.

John said “just because one algorithm selects something as a title doesn’t mean it’s a better title.” “There are certainly also situations where maybe Google’s algorithms select the a worse title and where you want to keep the one that you had there,” John added.

Here was the question:

Now, we know this title change does not impact rankings. John responded:

Here is the video embed:

Forum discussion at YouTube Community.

Update, here is another place John said this today:

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