I am seeing early signs and signals of a possible Google Search ranking algorithm update going on right now. It seems to have kicked off this morning and is now spiking in terms of chatter in the SEO forums and also some of the tools have picked up on it (not all are updated yet). Google has not confirmed any update, so this is one of those unconfirmed updates.
We spotted one of these updates most recently over last weekend and honestly, most of these unconfirmed updates have been happening over the weekends (maybe Friday (are they on Fridays anymore?) search launches). In any event, this is unusual in that there is chatter spiking on a Thursday morning and not on the weekend, which is what we have had for the past several unconfirmed updates.
SEO Industry Chatter
Here is some of the chatter in the WebmasterWorld forums starting up just hours ago, I expect it to get more intense as SEOs begin their work days:
There are also a bunch of comments in other forums including the general Google forums and on this site:
Trust me, this is a significant amount of chatter for such a short time period in the early morning hours.
Search Tracking Tools
Like I said, it is super early, so most of the tools are not showing major changes yet, but I suspect they will as time goes on. Here are the tools showing signs of an update, I may add new tools throughout the day as they update:
SEMRush has updated numbers for today:
SERPMetrics is swinging upwards:
Do you see significant ranking changes this morning or traffic changes from Google organic search?
Forum discussion at WebmasterWorld.
Update: Well, this is not a core update:
