If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google’s John Mueller implied that sometimes Google can do that automatically but it is safer to do it on your end so that you don’t have to meet a specific E-A-T, expertise authority trustworthiness, threshold for the non YMYL content on that site.

The question came up at the 36:01 mark into Friday’s video “If a website covers both YMYL, so your money or your life, topics as well as non-YMYL non-sensitive topics and for some reason we’re unable to establish E-A-T, so kind of expertise, authority, trustworthiness in the eyes of Google algorithms, does the rank of all articles on the website get hit including the non-YMYL topics as well as where the required E-A-T score is relatively low to rank well or just those that belong to the YMYL category?”

John Mueller of Google said “it’s always going to be challenging for Google’s algorithms to figure out how to deal with that website. So regardless of anything around YMYL or EAT or anything, if you have this mix of very polar opposites almost with regards to content, then I would assume that Google’s algorithms are always going to struggle with figuring out how how to rank your website.”

John then explained about Google having your website “tip over,” I guess tip the scales over to saying this website is either good or either bad. In the YMYL category, that scale will be more challenging whereas in the non-YMYL it won’t be as challenging.

Glenn Gabe summed it up nicely in these tweets:

Here is the video embedded at the start time:

Here is the transcript:

Forum discussion at Twitter.