At SMX the team did a short interview with Frédéric Dubut, the PM of overall Bing’s core search team, who said that he thinks SEOs need to move from keyword based research practices to intent research practices. He said with search engines focusing more on intent versus keywords, with the deployment of BERT and other machine learning techniques – that is an important area SEOs should focus on in 2020.

Here is the video:

Here is the transcript:

I love it when Bing folks tell us how to optimize for Google. 🙂

But seriously, the keyword versus intent research is an important point that some of you ma not be thinking about.

Forum discussion at Twitter.