I must have covered this topic a few times but here we go again, Google has said numerous times that the search quality raters they hire as consultants do not directly influence their search rankings. An article was highlighted yesterday but some folks in the search community implied that after a rater visits your site your rankings can immediately improve or drop down – that is not true.

Google’s John Mueller clarified for those second guessing Google on Twitter “They don’t evaluate & penalize sites.”

Former Googlers, Pedro Dias, also chimed in with a bit more detail:

To be fair, the only reason Aleyda shared it was for the way to find the Google Analytics segment, not for the myth around these evaluators directly impacting your rankings:

But then you have the skeptics who don’t want to take Google’s word for it:

Forum discussion at Twitter.