So we had a nice number of updates to the Google search ranking algorithm in September. Google is honestly not saying much but they did confirm some of these updates, including the Google Birthday update. John Mueller from Google has commented about the update both in yesterday’s video hangout and on a Reddit thread.
In short, John said these are normal algorithm updates and there is nothing you can really specifically do to make your site rank higher if you were hit by one of these updates. He said just focus on overall quality and keep improving your site.
In the Reddit thread, John said:
He pretty much echoed this advice in the webmaster hangout video:
7:08:
So – just make your site better already!
Forum discussion at Reddit.
