As you know, the Google Medic update was pretty big and Google’a advice is there is no fix. But that does not mean you should sit on your hands and just wait it out. You need to work harder, make your site better or just give up altogether but don’t sit idle and expect your rankings to get better without doing anything.

I am seeing some folks on social and in the SEO forums just giving up or expect Google to reverse things and their rankings will return. Generally, it doesn’t work that way. It is rare to see a site get hit by an update and then in a few months return to their previous rankings across all keywords without doing anything to improve or adjust their web site.

Google’s advice, although says there is nothing you can directly do to reverse your rankings, Google is not saying do nothing. Here is what Google said:

Google’s advice is “remain focused on building great content.” “Over time, it may be that your content may rise relative to other pages,” Google said.

So do just that – keep building great stuff and make sure if a Googler looks at your site and sees that it is not ranking well for a relevant keyword – that they are embarrassed and take it back to the team to fix within the algorithm. Yes, it can take a long long time but keep at it and hopefully it will pay off.

Do not – do not – sit and wait and expect things to improve by themselves.

A WebmasterWorld thread has goodROI, a seasoned SEO who has been through virtually every Google update, say:

Work hard, diversify and get better.

Forum discussion at WebmasterWorld.