The other day, Google emailed their Google Analytics customers with a long email about GDPR and data retention controls. They told their customers that they need to “review these data retention settings and modify as needed” before May 25th when GDPR becomes enforced. This is part of Google putting the requirement on others and not themselves.

The cool thing is that Google is giving these folks the necessary tools but most these people have no idea what any of this means.

The email said:

The tool is available under the admin property controls. Here is a screen shot:

Google is letting their customers control this data, which is very cool!

Here is the email they sent their users:

The folks at Martech Today put together a nice GDPR guide and section, if you need to catch up on what is going on around GDRP.

Forum discussion at WebmasterWorld.