Google announced they are changing the “i” link found in the Google AdSense ads to “AdChoices.”

The change is to comply with the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising. It will allow Google “to more proactively give users notice and choice about the ads they see.” Google explained:

This is nothing really new, except the label change. Google has allowed users to report bad ads via that link since 2005.

Here are some pictures:

“i” not expanded:

“i” expanded:

New “AdChoices”:

Old Way in 2005:

Forum discussion at WebmasterWorld.