In April 2009, Google introduced category filtering for some AdSense publishers. They expanded it a bit in November and has slowly been giving publishers access to the ad filtering option.
Yesterday, I spotted a thread at WebmasterWorld where two different Adsense publishers were given the feature and then Google took it back. One publisher said:
Another publisher had the same experience and asked, “Was it a premature release?”
Maybe? I assume this is a sign that Google will be rolling out category filtering at a larger scale soon.
To learn more about category filtering, please click here.
Forum discussion at WebmasterWorld.