The Google AdSense blog announced they are doing away with the AdSense for Mobile Content ad type and replacing it with the core content ad creation section.

Google said they are doing this to “make it easier for publishers to use AdSense to monetize mobile web pages, we’ve migrated all mobile ad unit sizes, including the mobile banner ad unit, into the core product.”

As you can see, the “mobile banner” option is now in the core “content” ad unit create ad section:

What is not clear is how it differs from smartphones and old fashion feature phones. Google writes:

It seems like the feature phones should continue to use the AdSense for mobile content and the smartphone templates should use the new basic content ad format. Which shows again how Google is trying not to differentiate between desktop and smartphone users, – or at least there is confusion there – but that is for a different blog post.

There is a lot of confusion around this at WebmasterWorld. One AdSense publisher said “you will not need to replace any Adsense code for high end devices” but is that true?

It would be great if Google sent out automated emails to sites that need to change things.

Forum discussion at WebmasterWorld.