Back in 2006, Google allowed their AdWords advertisers to change their time zones once because of a billing structure update. When that was done, they said no more changes allowed to that setting. Except there were exceptions to the rule and there still are.

A Google AdWords Help thread has one advertiser asking how he can go about changing the time zone setting in their AdWords account. It is a fairly wanted feature that still is not encouraged by Google – but why?

Google says that this is tied to your billing and changing it impacts your reporting and billing. Google writes:

Google then goes on to say that they will change it once in the life of the AdWords account:

Clearly Google doesn’t want you changing this setting.

But if you need to, you can request a change by clicking here.

Forum discussion at Google AdWords Help.

Image credit: BigStockPhoto for time zones image