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The Future Of Search Is Anticipatory Search

futureMicrosoft has been doing these interviews with technology news sites to try to create some buzz around their search engine, Bing. They did one at The Verge and a few others like AllThingsD.

Here is one snippet from the article I wanted to highlight:

Would you disagree?

The winner of search is determined by who builds a better anticipatory search engine? Would you argue with that?

What does it mean by “anticipatory”? A search engine that knows enough about the searcher to know what they really are looking for as the searcher starts typing. Not on an aggregate but on a more personal level.

Of course, search is very well in that direction but it has a long way to go.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for touch screen thing

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