In this month’s Google Webmaster report we had a lot of unconfirmed updates, specifically signs of an update around July 25th and then maybe a roll back on August 2nd, then some ranking tools going haywire. We also saw some large changes to the local ranking algorithm this month.

Google mentioned Penguin a few times this month. They also announced AMP is coming to core mobile search which may not be a good thing. Google defined impressions, clicks and positon in Search Analytics. Google also definitively said 3xx redirects don’t lose PageRank and yes PageRank matters still.

In any event, the most important Google webmaster related posts are organized below. If you missed last month click here.

Google Algorithms & Updates:
Google Update Brewing? Some Early Chatter & Signals.
Google Algorithm Update? A Reversal Of Last Weeks Update?
Google Update Signs From Trackers But The Community Is Quiet
Google: We’re Always Updating & Improving Our Search Algorithms
Google Local Map Results Getting More Hyperlocal?

Google Penguin:
Google Again Says Penguin Will Be Rolling Out But Won’t Say When
Q&A: Google, Will You Run Penguin Again? We Never Said We Won’t Run It Again.
Do You Think Google Will Run Penguin Again? Take Our Poll.
Google: Penguin 4.0 Still Has Not Launched

Google AMP:
Google To Expand AMP To Main Mobile Search Results; Is That A Good Thing?
Google Releases AMP Case Study But Here Are My Results
Google Downgrades AMP Error Report For Structured Data Issues From Errors To Notes

Google SEO:
Google Defines Search Analytics Impressions, Position & Clicks
Google: Any 3xx Redirect Does Not Lose PageRank At All
Google’s Gary Illyes: Yes, PageRank Still Matters
Maybe Why Google Dropped Authorship As A Ranking Signal?
Google Recommends Updating Links After Moving Domains But No Critical Loss
Why Some Don’t Believe Google About Redirects Not Diluting PageRank Signals
Google: How They Treat Subdomains vs Subdirectories In 2016
Google May Treat Expired Products Page Redirects As Soft 404s
Is Stolen Content Outranking You? Tell Google About It.
Google: Singular & Plural Words Can Be Different Keywords
Google FAQs For HTTP To HTTPS Migration For News Publishers
Google: We Won’t Penalize For Emojis Or Symbols In Your Snippets
Google On “Great Post” Comments; Should You Remove Them Or Keep Them?
Google: First Build High Quality Content Then Worry About Web Spam Issues
Google: Your Placement Won’t Drop If Your Competitor Keeps Reporting You As Spam
Google May Count Your Annoying Pop Up As Primary Content
Google: Short Articles Won’t Penalize Your Site; Think About Users
Google: There Is No Penalty For Not Linking Out Externally
Google: Disavow Links File Needs To Be On Canonical Version For Manual Actions
Google : No Need To Disavow Links That Are No Longer Relevant To Your Site
Google: Contact Information On A Web Site Is Not An Organic Ranking Signal
Google Search Console Bug Reverified Email Bug; Google Says Don’t Panic

Google User Interface:
Google Still Showing Emojis In Search Results
Google Adds Social Icons To The Local Knowledge Graph
Google.com Begins HTTP Strict Transport Security Migration (HSTS)
Google Tests Dropping Results Estimate?
Google Testing Card Style Sitelinks

Forum discussion at WebmasterWorld.