There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Starting on Friday/Saturday the chatter within the SEO community as well as the signals from the automated rank checking tools began to explode. Based on what I am seeing right now, I decided to post on the weekend as opposed to holding the story for Monday morning, like I would normally do.
I’ve been tracking the fluctuations, chatter and signals around this unconfirmed Google update since Saturday at around 7pm ET. The chatter on social media and the forums did not really begin to spike until later but throughout the next 24-hours the SEO community has taken notice. I believe as Monday rolls around, the chatter will be off the charts.
Here is some of the chatter so far as of Sunday night from both WebmasterWorld and Black Hat World:
There are also numerous complaints from site owners in the Google Webmaster Help forums:
Here are some posts on Twitter from SEOs:
Here are screen shots from the rank checking tools:
Bit more from those saying the tracker tools are getting confused by HTML changes:
So this was very big and I suspect many of you will check things on Monday and see these changes yourself. Let us know in the comments.
Again, no comment from Google on this as of yet.
Forum discussion at WebmasterWorld and Black Hat World.
More updates:
Update Feb 11th: The tracking tools are still running very hot and this update does not seem to be done yet. Some sites are bouncing up and down as well, here is a tweet from Glenn:
Update February 13th: Google has some what responded, saying “We do updates all the time.”
