Bing Ads announced a new feature that lets you automatically import your Google AdWords data into your Bing Ads campaigns. It is called “automatic imports” and it is basically a one way sync from Google AdWords to your Bing Ads campaigns.

Bing wrote:

Here is how to schedule the automatic iumports:

Sign in to your Google AdWords account, choose the campaigns you’d like to import, and make any necessary adjustments in the Import Options section. At the end of the process, you’ll see the options to import now, once at a later date and time, or on a recurring basis: Daily, Weekly, or Monthly. After you hit Schedule, you’ll see the Import Summary which confirms that your import has been scheduled, when it will run and how often it will sync. Afterwards, you can view your Import schedule & history to pause or edit currently scheduled imports and review any that have run in the past 90 days. If there are any errors, you’ll see a link to download an error file to review and take appropriate action.

Clearly, Bing is looking for ways for advertisers to spend more effortlessly with Bing Ads and this isn’t a bad idea.

Forum discussion at WebmasterWorld.