Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US. The policy is going into effect March 27, 2017 in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Hong Kong, Indonesia and Singapore.

The restriction on the use of trademarks as keywords will be removed. The restriction on the use of trademarks as keywords, Bing Ads’ protection of trademarks in ad copy will remain unchanged.

Bing offers this example:

So go ahead, big on your competitors trademarks!

Forum discussion at Twitter.