As you know, Bing Ads announced back in June they are going to go with expanded text ads. Well now Bing has opened up expanded text ads to all customers, they said in a blog post yesterday.

Like Google AdWords, Bing now has expanded text ads. “Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads,” Bing wrote.

Here is how you edit them in Bing Ads:

Here is an explanation:

You can sign up with Bing Ads for expanded text ads over here.

Forum discussion at Twitter.