I mentioned this before, but did you know that Bing has been using BERT since April of this year. That is about 6-months prior to when Google started using it. Also, Bing said in this blog post that BERT like “models are now applied to every Bing search query globally.” Google only applies it to English queries in the US right now and only of that, 10% of those queries, and all featured snippets.

Here is what Bing said about its use of BERT models:

The blog post then gets into more technical details around computer processing and machine learning that is above my head.

But here is the tweet from Frederic Debut from Bing:

So yea, take that Google – Bing beat you by 6-months. 🙂

Forum discussion at Twitter.