Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering AOL Search starting on January 1, 2016.

This is a 10 year deal, which is includes both organic search and paid search ads through Bing Ads.

This is small potatoes for Google, since AOL has less than one-percent mark share but with Bing’s 20% share, every small amount makes a difference.

Microsoft said in their announcement:

With this, AOL is taking over Microsoft’s display ad business, you can read more of the news over here.

Forum discussion at WebmasterWorld.