When you say the name Bruce Clay and you are someone who reads this blog, you know who I am talking about. Bruce Clay – that name – makes you think of an individual who provides outstanding SEO services, expensive SEO services, but all white hat, ethical, and someone who has a deep deep understanding of search that goes well beyond most others in the industry. You also look at him as one of the older, wiser and definitely more respected individuals in the industry.
So when the news came out that he and his company is somewhat behind a new “Local Paid Inclusion” program that is backed by Google, Yahoo and Bing – I was stunned, shocked and a bit worried for the industry and Bruce’s name.
The program launched under localpaidinclusion.com, which now redirects to the official statement from Bruce Clay, Inc. on this topic. It initially read:
Both Google and Bing denied having any deal with a paid inclusion program with Bruce or his companies or anything like this with any other company.
Bruce Clay apologized but said they were mislead, while the company that mislead them denied any of this completely.
You can read the whole timeline at Search Engine Land. I won’t go through it all – I cover the industry and the industry doesn’t feel the same way about Bruce as they did.
I am sad to say I feel Bruce’s image has been hurt by this and I feel he has let down the industry with this program. In time, everything will heal but right now, this has to hurt.
Some are giving him credit, claiming this is just one big link bait tactic – but even Bruce wouldn’t exchange links for a tarnished name.
Update: There is one more story you should read, one from Chris Silver Smith – a widely respected local SEO expert – who wrote about the view from UBL. See it over here – it is pretty detailed.
I asked my Twitter followers to let me know what they think about it and this is what they had to say:
Personally, this whole situation makes me very sad for Bruce and the industry.
Forum discussion – well, everywhere in the SEO community.
