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Contact Information On A Web Site Is Not A Google Organic Ranking Signal

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In a Google Hangout this morning on Google+, Google’s John Mueller said at the 43:45 mark that Google doesn’t use contact information on a web site, i.e. if they have it or not, as a ranking signal for organic rankings.

The question posed was “can missing contact information on news magazine cause worse ranking in Google News or Google news snippet in organic search?”

John Mueller said he can’t answer for Google News, but for “normal web search. I don’t think we look at things like contact information on a web page.” He said his personal opinion, it is a bad user experience to not have a way to contact the owner or webmaster of the site but for ranking, it isn’t a signal for core web search.

Here is John’s full answer:

Here is the video embed:

Forum discussion at Google+.

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