The big news from yesterday was from Facebook who built a bookmarklet tool that aims at changing how Google shows Google+ results in the new Google Plus Your World launch.

It is fairly simple, you install the bookmarklet, click it when on the Google results, and the Google+ results will change to either Twitter, Facebook or another social network.

The campaign is named Focus on the User and they write:

Here is what it does:

Pretty clear? It does more but those are to examples, many more examples over here.

Danny Sullivan has a great write up over here and here is a video demo:

Forum discussion at WebmasterWorld.