Facebook posted a Q&A on organic reach of Facebook stories and feeds. Meaning, why you see some of your friends posts and why you don’t.

First thing, they admit that the organic reach of this content is indeed declining but they explain why:

(1) There is simply too much content being produced that is competing for showing up on your timeline. So Facebook needs to make decisions on what you see and do not see.

(2) The newsfeed is tailored to you, so of the 1,500 items, Facebook will typically show you about 300 or so. They use “factors relative to each person” to customize what is shown to you.

Facebook says money is not a factor: “Is organic reach dropping because Facebook is trying to make more money? No. “

A WebmasterWorld thread has several webmasters who simply don’t believe it all.

WebmasterWorld’s admin, Engine said:

The forum moderator wasn’t too happy also, writing:

I am not a big Facebook user, so honestly, I am not sure what I am missing out on. That may or may not be a good thing.

Forum discussion at WebmasterWorld.