A Fast Company story on October 3rd profiling Giphy, the popular GIF search engine, ended off with the cofounder and CEO of Giphy, Alex Chung saying “Yeah, we own happy birthday now [on Google].” Then on October 4th, Giphy got hit and they are now on page two for the search term, [happy birthday].

Here is that snippet at the end of the article:

Do you think Google smacked them because of the article?

Here is Glenn Gabe showing how they got hit in search the day after the story:

Is it because of their Google bragging?

Maybe but I doubt it.

What do you think? If you have good rankings in Google, don’t brag about it or buy out billboards?

Forum discussion at Twitter.