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Google (GOOG) Revenue $14 Billion With Paid Clicks Up But CPC Down For Q1 2013

GOOG Earnings Q1 2013Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click.

Paid Clicks – Paid clicks increased approximately 20% over the first quarter of 2012 and increased approximately 3% over the fourth quarter of 2012.
Cost-Per-Click (CPC) – CPC prices decreased approximately 4% over the first quarter of 2012 and decreased approximately 4% over the fourth quarter of 2012.

There are currently 38,739 Googlers on staff at the end of the quarter, not including Motorola employees.

The stock price is up a bit in after hours.

Forum discussion at WebmasterWorld.

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