Google announced last night a new initiative to block annoying ads on the internet. That means two things (a) new tools for publishers to improve their ad experience and (b) Chrome can stop showing ads to users automatically.
I wanted to focus on one of the new tools named the Ad Experience Report. The tool is accessible in any of your Google Search Console verified properties by going here.
When you click through, you see the option to pick a profile and you are then taken to this screen that gives you an overview of the report:
It reads:
Sadly, all the individual profiles I click through to, all say not reviewed yet. Here is an example from this site:
Google has a large help area on this over here. There are three primary issues your site can have including creative issues, site design issues and egregious ad experiences:
These include:
Autoplaying Video Ad with Sound
Autoplaying Video Ad with Sound
Flashing Animated Ad
Pop-up ads
Prestitial ad with countdown
Large sticky ad at bottom of screen
Pop-up Ad and Prestitial Ad
Ad density higher than 30%
Postitial Ad with Countdown
Full Screen Scrollover Ad
Large Sticky Ad
It promotes, hosts, or links to malware or unwanted software that may be installed on the user’s machine.
It is “phishing” for users’ information.
It auto-redirects the page without user action.
It misleads or tricks the user into interacting with it. Examples include:
Ads that resemble system or site warnings or error messages.
Ads that simulate messages, dialog boxes, menus, or request notifications.
Hosted ads that are indistinguishable from other content.
Ads depicting features that do not work.
Ads with a transparent background.
Ads with an image that is segmented, an image that contains multiple copies of itself within the ad, or images that appear to be more than one ad.
Ads with moving and clicking arrows.
Ads with a “close” button that does not close the ad but instead clicks the ad, or clicks through to other content.
Ads where clicking anywhere outside of the user-visible border of the ad leads to an ad landing page.
So keep an eye on that report.
Update: Here is one site that passes the report:
Forum discussion at Twitter.
