Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find your nearest store.”

This was spotted by Colan Nielsen who posted this screenshot on Twitter:

Here is a bit more from Colan on this:

Please note that adding a Google Map to your site should not have any positive or negative impact on your site’s ranking in local search.

Forum discussion at Twitter.