Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model.

Google started experimenting with using AI to generate Google Ads last September. Now that Google has tested it with advertisers, it is ready to launch it first to English language advertisers in the U.S. and U.K. Then globally to all English language advertisers over the next few weeks. Google will support additional languages in the coming months.

Google wrote:

Here is what Ginny Marvin posted:

Do you think AI can build better ads than a professional ad agency?

Forum discussion at X.

Update: Some advertisers are now seeing the feature: