Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapproved.

I think this was sent to all advertisers because I received countless notifications from SEMs about this. The email reads with the subject line “Google Ads Policy Update – Destination Requirements Policy.”

Here is a screenshot of this email that I received (click to enlarge):

Forum discussion at Twitter.