Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.

Google said this is specific to FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico.

However, all ads promoting other CBD-based products, including supplements, food additives, and inhalants, remain disallowed.

Here is the full announcement:

Here is how it works at LegitScript:

(1) CBD manufacturers and retailers submit an application for LegitScript product certification for eligible CBD products. Examples of in-scope products include cosmetics, soaps, topicals, and other products that are in compliance with USDA, FDA, FTC, and DEA regulations, as well as state-specific laws.

(2) Those with a CBD product catalog that consists only of LegitScript-certified products are then eligible to submit their websites for LegitScript certification, a requirement for advertising on Google. Note: In addition to receiving LegitScript’s CBD Certification, advertisers must comply with all externally available Google ads policies in order to advertise on Google.

(3) Once your website is certified, LegitScript will provide you information on demonstrating your certified status.

Here is their pricing for this service.

Forum discussion at Twitter.