Google announced on Twitter yesterday that they have added “two changes to make it easier to specify landing page parameters.” Specifically (1) Final URL Suffix is now available in Google Ads and (2) the number of custom parameters available has also increased from 3 to 8.
Why did Google make these changes? Well because of the upcoming parallel tracking deadline. The deadline for the migration is October 30. Google said “if you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of it’s benefits.”
Google also posted this alert for those using AdWords Editor:
Ginny Marvin has more information on Search Engine Land.
Forum discussion at Twitter.
