Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.

Responsive search ads let advertisers create an ad that adapts to show more relevant messages to your customers, Google said. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance, Google said.

This guide covers:
The challenge with delivering the right ads
Why responsive search ads
How responsive search ads select combinations to generate Search ads
Ad Strength: a feedback mechanism for creative content
Tools to help create high quality assets
Evaluate the effectiveness of responsive search ads
AI-ready account structure: Smart Bidding, broad match, & responsive search ads
Key takeaways

Ginny Marvin, Google’s Ads Liaison, posted about this new guide on Twitter:

Here are some of the questions she answered around this new guide:

Forum discussion at Twitter.