Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new metrics.

These new data metrics include:

Number of eligible images
Number of eligible responsive search ads
Numebr of eligible ads
Number of eligible sitelinks (upgraded)
Numebr of disapproved keywords
Number of eligible sitelinks (legacy)
Number of eligible keywords
Ad strength details
Number of disapproved ads

Here is a screenshot from Steve Seeley on Twitter:

More from Google on this:

What do you think of these new columns?

Forum discussion at Twitter.