If you missed it, last week, Rachel Maddow from MSNBC complained on Twitter that the Google Ads were not labeled and jumping in and out. Danny Sullivan from Google responded that Google always labels its ads and it doesn’t sound like those ads are from Google. To me, it sounded like Rachel Maddow’s computer had some malware on it, injecting fake ads on the Google Search results.

In reaction, Google released a short video explained how ads appear in Search and that these ads are always labeled.

Here is the video:

How do I know this is in response to the Rachel Maddow incident? Well, Danny Sullivan from Google posted on the Google Search Liaison account on Twitter “Our new 2-minute video explains how ads are always labeled plus the basics of how they appear (and often don’t appear for most searches) in Google Search.” I bolded the emphasis part.

It makes sense, Danny Sullivan said this was coming:

The video says “Ads are always clearly labeled to help distinguish them from the search results.”

Here is the transcript of the video:

That was a quick turn around time for a video explainer on this based on Rachel Maddows complaint.

I should be clear: This is my guess, I did not confirm this with Google – it could very well just be a coincidence, especially because I doubt Google can move that fast to produce such a video…

Forum discussion at Twitter.