Google announced you can now block AdSense ads within the Google Publisher Toolbar but warns that you should not block ads simply because you think you will earn more money doing so.

Google said:

Google has told us before that blocking types of ads do not help you earn more.

But publishers have been blocking ads since the feature came out as a way to try to earn money from better earning ads.

A WebmasterWorld thread has publishers that simply do not believe Google that this method doesn’t work when trying to earn more money.

MartniBuster, an old time AdSense publisher responded, “What the heck?” Another senior member said, “If my site was flooded with one of those fat belly adverts, no-one will click on it. By removing it allows other adverts to appear, and more likely to be clicked on.”

What do you think?

Forum discussion at WebmasterWorld.